The new Nordic startups

The Nordics have fostered companies like Spotify, Opera, Klarna and Kahoot. In 2017 $881,5 million was invested in Nordic startups. Are you curious too?

On March 13th we invite you to The Nordic Pitch at South by Southwest 2018 (SXSW). See the most promising startups from the North pitch, and join us to meet investors, media and other Nordic startups. 

Request invitation here

The event venue House of Scandinavia is powered by Scandinavian Airlines and is located 2 min from the Convention Center. 

One startup will be selected from each of the Nordic countries - Norway, Sweden, Finland, Denmark and Iceland - to present at the event. These startups are selected by a panel of investors and tech experts (tba).

The startups will get to pitch to a heavy weight investor panel at SXSW and by invite only attendees of investors, media and Nordic startup founders. The jury will select a final winner based on a 3 minute pitch followed by a 3 minute Q&A. One person from each company pitching gets a free roundtrip plane ticket on 12-15 March from Scandinavia to Austin.  

The startups

We are excited to announce that the startups who will present are: No Isolation (NO), Penstable (DK),  LexploreSweden (SE), Diwala (NO) and Mightifier (FI).

The startups have been selected by a highly qualified Nordic jury, consisting of investors and founders. The jury believe that these companies provide sustainable solutions to societal issues and represent the best of the best in the Nordic startup eco-system.

Request invitation here


Participating startups must answer to these specifications.

  • Working towards solving at least one of SDGs 17 Sustainable Development Goals 

  • Based in the Nordics 

  • Exponential technology, research-based insight or unique business model 

  • Internationally scalable 

Are you a startup?

Below you'll find the answer to everything you need to know. On the event that is, not everything - though that would be really great.

To apply you have to submit the application form between 4 January and 15 January. Five startups, one from each Nordic country (Norway, Sweden, Finland, Denmark and Iceland), are chosen by a panel of investors based on the given criteria. Local jurys of investors (tba) make the selection. 

The event

The startups will get to pitch to a heavy weight investor panel and by invite only attendees of investors, media and Nordic startup founders. 

The pitch at the event

3 min pitch followed by a 3 min Q&A from the Jury. Pitch deck can be used and must be sent to us before 1 March. No video. No sound. Soundcheck in the morning of 13 March.

Do I have to pay?

The five startups pitching get free flights sponsored by Scandinavian Airlines. One person from each company gets a free roundtrip plane ticket on 12-15 March from Scandinavia to Austin.  

You have to pay for your own accommodation, SXSW Badge and other costs like food. If you wish to travel outside of selected dates, costs must be covered by the startup. 

I'm not pitching, can I still join the event?

Nordic startup founders, international media and influencers, corporate leaders and investors are invited to the event at SXSW. We will send out the invitation towards the end of January so follow the event on Facebook for updates.  

Are you an investor?

Give us a shout, and we'll keep you posted. That goes if you're media, too.

Either you are going to SXSW or you'd like to learn more about Nordic startups. Request invitation to the Nordic Pitch March 13 here.


  • 4 Jan
    Application submission opens
  • 15 Jan
    Application deadline
  • 19 Jan
    Jury decides
  • 22 Jan
    Startups announced
  • 12 Mar
    SAS flight to Austin
  • 13 Mar
    The Nordic Pitch SXSW at House of Scandinavia
  • 15 Mar
    Return flight to the Nordics


Oslo Business Region is project lead with support from Scandinavian Airlines.  

Supporting partners

The Nordic Web, Oslo EdTech Cluster,TheFactory, STARTUPLAB, SUP46, Start-Up People of Sweden, Danish Sound, Media Evolution, Icelandic Startups, Nordic Impact, Nordic Innovation House, Nordic.ai, Business Sweden, Norwegian Consulate-General, Houston, Business Finland, Business Finland, Arctic Startup, Nprway Health Tech, TechBBQ. Are you a startup organization or network and would like to be a part of the collaboration? Get in touch! 

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